My name is Sarah Fu. I’m a Mom, an Investor, and a strategic finance leader with a decade of experience from Stripe, Fidelity, T Rowe Price, and Morgan Stanley. I am a Stanford MBA and Penn graduate.
I’m currently available for consulting engagements.
I’m based in the Bay Area, but I’m a world traveler at heart. I visited 6 continents in 2017 (the lovely pre-Covid and pre-kid days :).
After graduating with a degree in fashion design, I spent several years creating collections for prominent houses. Over time, I became more fascinated with the wearer than the clothes themselves and returned to university to earn an additional degree in human psychology.
SQSP
A quarterly investigation into the psychology of fashion, with an even split between academic and cultural inquiry. Our latest issue covers the new generation of avant-garde luxury brands emerging from South Korea.
Emerging Markets
I help established brands understand new audiences in emerging markets, with a special focus on shifting definitions of luxury in rapidly modernizing economies.
Color Forecasting
I’ve conducted numerous color studies for major fashion houses to help predict palettes for seasonal collections. I have contacts with research organizations in over forty countries to deliver a truly international perspective.
